JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different. No more coupons, no more crazy 4am sales and no more pricing games. Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up they were with ridiculous pricing games.

JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different. No more coupons, no more crazy 4am sales and no more pricing games. Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up they were with ridiculous pricing games.

JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different.
No more coupons, no more crazy 4am sales and no more pricing games. Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math
on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up
they were with ridiculous pricing games.

JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different. No more coupons, no more crazy 4am sales and no more pricing games. Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up they were with ridiculous pricing games.

JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different. No more coupons, no more crazy 4am sales and no more pricing games. Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up they were with ridiculous pricing games.