REMEMBER YOUR FIRST  //  WON PITCH: VIDEO, PRINT, SOCIAL

REMEMBER YOUR FIRST  //  VIDEO, PRINT, SOCIAL

To celebrate their 20th anniversary, we wanted to remind the world that 7 For All Mankind is, and will always be, the first luxury denim brand. Powered by the truth that you'll always remember your ‘first’, we tapped into nostalgia for the early aughts, pairing a classic fashion studio sensibility with the voices of brand loyalists and calling everyone to remember their first pair of 7 For All Mankind jeans.

To celebrate their 20th anniversary, we wanted to remind the world that 7 For All Mankind is, and will always be, the first luxury denim brand. Powered by the truth that you'll always remember your ‘first’, we tapped into nostalgia for the early aughts, pairing a classic fashion studio sensibility with the voices of brand loyalists and calling everyone to remember their first pair of 7 For All Mankind jeans.