By elevating aluminum to a high end luxury good, we set out to make consumers see their Nespresso pods differently,
thus motivating them to choose to recycle it. Through both brand and product messaging we reinforce aluminum’s superior
ability to not only preserve flavor but also be infinitely recycled.

By elevating aluminum to a high end luxury good, we set out to make consumers see their Nespresso pods differently,
thus motivating them to choose to recycle it. Through both brand and product messaging we reinforce aluminum’s superior
ability to not only preserve flavor but also be infinitely recycled.

By elevating aluminum to a high end luxury good, we set out to make consumers see their Nespresso pods differently, thus motivating them to choose to recycle it. Through both brand and product messaging we reinforce aluminum’s superior ability to not only preserve flavor but also be infinitely recycled.

By elevating aluminum to a high end luxury good, we set out to make consumers see their Nespresso pods differently, thus motivating them to choose to recycle it. Through both brand and product messaging we reinforce aluminum’s superior ability to not only preserve flavor but also be infinitely recycled.