L. TAMPONS

L. FOR EVERY V.  //  CREATIVE DIRECTOR

The period care brand L., newly aquired by P&G, needed an introductory campaign and a tagline that could speak to its core equity: inclusion and access. The campaign leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as a leader in providing period care for all.

The period care brand L., newly aquired by P&G, needed an introductory campaign and a tagline that could speak to its core equity: inclusion and access. The campaign leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as a leader in providing period care for all.

The period care brand L., newly aquired by P&G, needed an introductory campaign and a tagline that could speak to its core equity: inclusion and access. The campaign leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as a leader in providing period care
for all.


The period care brand L., newly aquired by P&G, needed an introductory campaign and a tagline that could speak to its core equity: inclusion and access. The campaign leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as
a leader in providing period care for all.

girls holding hands
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Selected Works

InstacartTV, Digital, OOH

TanquerayTV, OOH, Social

L. TamponsVideo, Digital

OLLYTV, Digital, Print

Virgin VoyagesSocial, Digital

GAPTV, Print, Social

7 For All MankindVideo, Print, Social

FlywheelTV, Social

StellaDigital

AmopeTV

JCPenneySocial + Digital

eMusicSocial

GucciPrint

VansDigital + Print

UniqloSocial + OLV

StellaSocial

WooliteOLV

Google PayVideo

CK OneSocial