JCPENNEY

ENOUGH IS ENOUGH  //  Digital + Social

JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different. No more coupons, no more crazy 4am sales and no more pricing games. Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up they were with ridiculous pricing games.

JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different. No more coupons, no more crazy 4am sales and no more pricing games. Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up they were with ridiculous pricing games.

JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different.
No more coupons, no more crazy 4am sales and no more pricing games. 
Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math
on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up
they were with ridiculous pricing games.

JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different. No more coupons, no more crazy 4am sales and no more pricing games. Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up they were with ridiculous pricing games.


JCPenney is known for it's sales and coupons. On February 1st 2012 they decided to do something radically different. No more coupons, no more crazy 4am sales and no more pricing games. 
Along with TV we created a Facebook campaign, "The biggest and best ever crazy and exhausting and totally confusing sale ever." For one last time JC Penney enthusiasts were asked to wait in line – online for 4 hours, cut out 78 ridiculously shaped digital coupons, and work out the math on an incredibly complicated receipt. There was even a microphone activated scream-o-meter to measure how fed up they were with ridiculous pricing games.

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Selected Works

InstacartTV, Digital, OOH

TanquerayTV, OOH, Social

L. TamponsVideo, Digital

OLLYTV, Digital, Print

Virgin VoyagesSocial, Digital

GAPTV, Print, Social

7 For All MankindVideo, Print, Social

FlywheelTV, Social

StellaDigital

AmopeTV

JCPenneySocial + Digital

eMusicSocial

GucciPrint

VansDigital + Print

UniqloSocial + OLV

StellaSocial

WooliteOLV

Google PayVideo

CK OneSocial