To promote JCPenney's "Merry Christmas America" campaign we embarked on a nationwide tour to give 12 lucky cities an unexpected gift.
12 events in 12 days. Each day's event was filmed, edited and posted to Social the next day.

To promote JCPenney's "Merry Christmas America" campaign we embarked on a nationwide tour to give 12 lucky cities an unexpected gift. 12 events in 12 days. Each day's event was filmed, edited and posted to Social the next day.

To promote JCPenney's "Merry Christmas America" campaign we embarked on a nationwide tour to give 12 lucky cities an unexpected gift. 12 events in 12 days. Each day's event was filmed, edited and posted to Social the next day.

To promote JCPenney's "Merry Christmas America" campaign we embarked on a nationwide tour to give 12 lucky cities an unexpected gift. 12 events in 12 days.
Each day's event was filmed, edited and
posted to Social the next day.